Job adverts that contain no unconscious bias are the first step to a truly diverse and inclusive hiring process. AdGrader makes it easy to get rid of all of it.
The words you use in job adverts matter. Saying the wrong thing can put the perfect person off applying.
AdGrader flags every potential offending term and suggests neutral synonyms to instantly replacing them with.
As you make the suggested changes, your advert’s scores change to help you achieve true inclusivity with your job adverts.
Females are 49.7% less likely to apply to a masculine-coded job advert.
Which means that the words you use in your adverts can have a massive impact on your advert’s response rates and your chance of filling the role.
Words such as ‘confident’, ‘strong’ and ‘competitive’ – words you usually wouldn’t think twice about including in an advert – could all subconsciously put females off applying to your ads.
Luckily, AdGrader thinks 193 times a second so you don’t have to. All you have to do is work with AdGrader’s suggestions to improve the inclusivity of your text.
And in a world where diversity and inclusion has become so important, being able to do this will put you at a big advantage over your competitors when you’re looking to recruit, when most companies won’t give this a second thought.
When we say ‘experience’ and ‘educational blockers’, we mean ruling out people with less experience or lack of education perhaps where you don’t mean to. Words such as ‘track record’ and specifying an academic level unnecessarily for a role will put a selection of applicants off your role.
AdGrader will notify you of any fluff within your job advert. This goes from clichés to general terms such as ‘we believe’. Fluff can make your job advert difficult to digest, meaning you’ll lose applicants who lose interest. AdGrader’s readability score will allow you to ensure your job advert is an easy, enjoyable read to increase your job applications.