The 60 most common gender coded words in job adverts
and a heap of neutral synonyms to replace them with...
Instantly identify and remove any gender bias you might have in your job adverts with our new checklist, and increase the chances of your perfect hire applying for your vacancies.
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Once you know what these words are you'll create job adverts that:
- Are more gender-neutral in their content, contain less gender bias and sunconcsiously appeal to both men and women
- Support your attempts to have a more inclusive hiring process
- Have fewer subconscious barriers that prevent anyone from applying to your vacancies
"The subtle differences that these words can make can have a huge impact on the quality and quantity of applications you receive."
Mark Wilkinson
Managing Director, Coburg Banks
Managing Director, Coburg Banks
Recruitment advertising can be a tricky thing to get right. And nothing makes it trickier than trying to eliminate the unconscious bias that exists in all of us.
It's been proven by Harvard-led research that if you include too many words in your job adverts that contain a male bias, then your postings will magnetically attract more men than women, and vice versa.
And nobody wants that. We all want the best applicants to apply regardless of gender.
We spent 18 months conducting our own research, identifying every male and feminine coded word we could find, and then tracking their usage through AdBuilder.
From 75,137 adverts that we analysed, we identified the top 60 gender-coded words that were consistently used.
Then we identified a range of neutral synonyms you could replace them with, and brought them all together into this guide to save you a huge amount of time and effort.
When you download it and see some of the words in there, I think you'll be very surprised...
It's been proven by Harvard-led research that if you include too many words in your job adverts that contain a male bias, then your postings will magnetically attract more men than women, and vice versa.
And nobody wants that. We all want the best applicants to apply regardless of gender.
We spent 18 months conducting our own research, identifying every male and feminine coded word we could find, and then tracking their usage through AdBuilder.
From 75,137 adverts that we analysed, we identified the top 60 gender-coded words that were consistently used.
Then we identified a range of neutral synonyms you could replace them with, and brought them all together into this guide to save you a huge amount of time and effort.
When you download it and see some of the words in there, I think you'll be very surprised...
The 60 Most Common Gender Coded Words Guide will help you...
Identify any feminine or masculine coded words in your adverts
Replace them with neutral synonyms that don't change the context of your ads
Make your adverts more inclusive and appeal to a more diverse audience
Remove subconscious barriers to apply and increase application rates
Hi, I'm James Ball, recruitment veteran of 20 years having owned several agencies, and proud husband and father.
I'm also the creator of AdGrader and AdBuilder, which are the AI-powered tools that help recruiters debias existing job adverts and write new ones in seconds.
I'm a big believer in the concept of marginal gains, where every aggregated 1% can make a huge difference to a single outcome.
None more so than the inclusion of gender coded words in job adverts. Who would think it would make that much of a difference?
Well Harvard-led research proves that it does.
Include too many words of a certain type and you could end up putting off the opposite sex from applying.
As recruiters we want the best person for the role - and the 60 Most Common Gender Coded Words Guide well help you get there, removing any subconscious barriers that could put your perfect hire off applying.
Leverage Harvard-led research and our own (over 75,137 job adverts) to your advantage.
Excited to share this with you!
I'm also the creator of AdGrader and AdBuilder, which are the AI-powered tools that help recruiters debias existing job adverts and write new ones in seconds.
I'm a big believer in the concept of marginal gains, where every aggregated 1% can make a huge difference to a single outcome.
None more so than the inclusion of gender coded words in job adverts. Who would think it would make that much of a difference?
Well Harvard-led research proves that it does.
Include too many words of a certain type and you could end up putting off the opposite sex from applying.
As recruiters we want the best person for the role - and the 60 Most Common Gender Coded Words Guide well help you get there, removing any subconscious barriers that could put your perfect hire off applying.
Leverage Harvard-led research and our own (over 75,137 job adverts) to your advantage.
Excited to share this with you!
James Ball
Founder, AdGrader
Founder, AdGrader
Trusted by hundreds of recruiters who want to want to create fully inclusive job adverts in seconds.
Download the Free 60 Most Common Gender Coded Words Guide and start your journey towards a more inclusive hiring process.
Download Now For Free
